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Dekorando Living Premiere at Ambiente 2015:
Enchanting organic forms in plywood    
Dekorando will introduce its Dekorando Living collection at Ambiente 2015.
It includes, besides the main brand Feel Felt, a new collection made of plywood.  Dekorando Living collection continues the basic idea to produce interior items made by hand of natural fibres. Organic forms and i
nteresting structures are also essential.

The first novelties in the Dekorando Living collection are trivets, serving plates of plywood and wall hooks where handmade felt is combined with plywood.  ”There is a stylished flower decoration in potstands and serving trays for appreciation of organic forms” says the designing team.

The whole Feel Felt collection is hand made and therefore every piece is unique. The main idea is to play with surfaces and colours. It consists of interior items, like potstands and coasters for table top, but also chair covers, cushions, rugs and noise absorbing wall elements. Dekorando does also projects for public spaces.

Dekorando Living collection is designed in Finland by the Dekorando Team.

It  will be exhibited at the Ambiente fair, hall 11.0 stand C56.

Further info:

Sari Kanerva, phone: +358 40 511 3311,
Anne Uramo, phone: +358 50 321 7029,


Dekorando is a Finnish company of three ladies who have the passion for good design and the aesthetics of handmade products. It was founded in 2007 and its main brand, Feel Felt, was introduced at the Habitare fair in Helsinki, Finland, in 2009.

Dekorando operates through its retail and distributor network globally. The volume of exports is about 40 % of the company’s turnover.  The main export countries are Japan, Switzerland, Taiwan, Germany and the USA.

PRESS RELEASE: Premiere for Dekorando Living in Norway

Dekorando has the pleasure to introduce its Dekorando Living collection, Feel Felt as its main brand, for the first time at the next Gave & Interior spring 2015 fair. The integrative factors in this collection are natural fibres, quality crafts and interesting structure. Small details and playing with colours are also essential.

Dekorando is a company of three ladies who have the passion for good design and the aesthetics of handmade products. The Feel Felt brand consists of hand felted interior items, like potstands and coasters for table top,  but also chair covers, cushions, rugs and noise absorbing wall elements. Dekorando does also projects for public spaces.

The Dekorando Living collection is designed in Finland by the Dekorando team. The products in the Feel Felt line are handmade in Nepal where the company employs women, including socially marginalized single mothers and widows. It is important to Dekorando that the Fair Trade criteria is followed.

You will find Dekorando’s stand in the hall C01 – 27.

Further information:

Sari Kanerva,, phone +358 40 511 3311
Anne Uramo,, phone +358 50 321 7029


 Dekorando is a Finnish company founded by three ladies in 2007.  Its main brand, Feel Felt, was introduced in 2009. All products are designed in Finland by the Dekorando Team. Feel Felt items are handmade in Nepal where the company employes women. The main export countries are Japan, Schwitzerland, the USA, Taiwan and South Korea.

International events in 2015

Dekorando will participate in the following international fairs:

-          Gift & Interior Trade Fair in Lillestrom,  Norway,  22 – 25 January
           (stand C-01-27)

-          Ambiente in Frankfurt, Germany, 13 – 17 February
           (hall 11.0 stand C56).

You are most welcome to see the Feel Felt collection with the novelties for 2015. For further information please contact us through


Dekorando’s organic alternative for interior decoration

Feel Felt brand has broadened with natural wool items. New interior products made of undyed natural wool have been launched last autumn. These products offer an natural  alternative which creates cozy and warm atmosphere at every home.

Natural wool brings an extra dimension to our products: “the touch of wool” is at its best in a product made of wool which is processed less. The colour itself is neutral but it has many different shades that makes the surface especially interesting. 

Broadening the Feel Felt brand with natural wool items reflects our way of thinking. That is to take environmental aspects into account in designing and production. Although the colours used in all Feel Felt products are tested and safe, a product made of natural wool is the most sustainable choice. 

At the moment the Feel Felt product line of natural wool includes cushions, seat covers and rugs. In the Pionina Accessories line you can also find felt slippers and boots.

 The whole Feel Felt brand will be exhibited at  the Ambiente fair in Frankfurt 7 – 11 February 2014, hall 11.0, stand J33.



New product launches at Habitare

Dekorando launches the newcomers of Feel Felt product range at Habitare 2011- interior fair: wall hangings, cushions and floor cushions. New gorgeus, hand-made chain stitching cushions and runners from Kashmir are also available.
Additionally there are new seasonal colours available in the basic series of Feel Felt- product range, e.g. trivets, coasters and felt ball rugs.

Wall Hangings with a modern twist

Our new series of wall hangings combines tradition and modern interior decoration. The decoration patterns of the wall hangings are heavily based on old Finnish wall hanging “raanu”, but the material differ from the tradition: they are completely made of felt balls.

”I think now is the right time to create a modern wall hanging, which brings the appreciation of them as interior decoration  elements back. The decoration patterns and the material bring warmth and softness to interior spaces. They help to keep the “cold and sterile look” away from homes”, explains the designer of the product series Elina Uramo

”Sizewise these modern interior decoration elements fit better in today’s homes, where the wall space is limited, without losing the impressiveness of old big traditional wall hangings “raanu” or “ryijy”. To add to the eye-pleasing look, the wall elements made of felt balls also soften sounds and that way influence the pleasant atmosphere of sounds at home”, she adds.

Hand-made cushions with surface structure

Our Feel Felt- product range has expanded with cushions, the upper sides of which are made of felt balls. There are two sizes, the smaller one is for sofas and arm chairs and the bigger one is a floor cushion. As we value handicrafts, we are constantly looking also for other ways to create beautiful interior textiles. This is why we have added the high quality chain stitching cushions from Kashmir to our Dekorando Interiors- series.

Our stand at Habitare 2011-fair is 6e54.

For more information, please contact:

Sari Kanerva, puh. +358-40 511 3311,
Anne Uramo, puh. +358-50 321 7029,
Elina Uramo, puh. +358-400 646 341,

The connecting thought behind all products of Dekorando is modern handicrafts and natural materials. We design products, which get users into a good mood and create jobs to Nepalese women. Feel Felt products are designed in Finland. They are mainly made of felt balls, which with their simple shapes create interesting three dimensional surfaces. The product range consists of small interior decoration products, cushions, rugs and wall hangings.

Elina Uramo has graduated as a product and furniture designer from Ravensbourne art university. She is part of the product development team of five members.